2020
VASTA
Formerly known as SOMOS and founded with the brand ABRIL Educação, it is part of the COGNA Group, one of the largest corporations in the industry of Education worldwide and the largest Education company in Latin America, Spain and Portugal.
COGNA trades at IBOVESPA (São Paulo-Brazil).
VASTA is the business unit specialized in K-12 / B2B private schools.
VASTA trades at NASDAQ (NYC-USA).
2019
UNIR
UNIR is the largest private university in Spain, 100% e-learning and digital native. It has operations in Spain, USA and Latin America and students in more than 90 countries.
PROEDUCA is UNIR’s holding with subsidiaries in Spain, USA, Mexico, Colombia and Peru. It currently trades at BME Growth (Madrid-Spain).
2018
Andrés Cardó & Asociados
In mid-2018 he founded his firm specialized in Strategic Consulting, Business Development, Financial Advisory and Public Affairs.
The firm has built a select portfolio of clients in the industries of Education, Culture, Media and Technology, among others, in Spain and Latin America.
2016-2020
Grupo El Comercio
The most important Media Group in Peru, with significative presence in newspapers, magazines, TV and Internet.
Since 2016 until 2020, Andrés Cardó held the position of Independent Member of the Board and the Executive Committee at Prensa & News business unit.
2017
Podium Podcast
On-demand digital audio podcasting. PRISA RADIO led the way for this initiative in the Spanish-speaking world and is the leading radio operator with a global impact in this sphere. Its product portfolio of fiction and non-fiction content has brought together top authors, artists and directors from Spain and Latin America. This initiative received an Ondas Award.
2016
PRISA RADIO
Transforming the LOS40 strategy to a brand – in the medium and long term – for both analogue and digital radio, with an emphasis on diversifying content and entertainment. Launch of the new brand.
During his time as CEO of PRISA RADIO and as International Managing Director of PRISA RADIO, Mexico, Colombia and Chile reached record numbers of listeners for both analogue and digital radio, making them the three most profitable Grupo PRISA media companies.
The SER radio network consolidated its historical leading position in Spain of audiences for spoken radio and music radio, both for analogue and digital.
2015
Albavisión and PRISA RADIO
The radio companies of these two groups in Argentina were successfully merged, becoming the second radio operator in that market with regard to audiences and turnover.
2011
PRISA BRAND SOLUTIONS
In Spain, the sales teams of EL PAÍS, Cinco Días, AS, Cadena SER (SER, LOS40, Dial, M80, etc.), digital properties and the GDM third-party portfolio were successfully merged.
2010-2017
EL PAÍS
Support was given to the newspaper EL PAÍS to create its line of international events together with the main governments of Latin America, serving as a platform for communicating important achievements such as: the Peace Agreement Referendum in Colombia, and the Mexican government reforms of President Peña Nieto.
2010
PRISA brand architecture
Redesign and implementation of new brand architecture for Grupo PRISA, updating its strategic vision, and the creation of new categories: PRISA MÚSICA, PRISA DEPORTES, PRISA EVENTOS, etc.
AS sports newspaper
During his time as International Managing Director, and then as CEO of PRISA RADIO, support was given and business development was carried out for the sports newspaper AS in Latin America and the USA, from the creation of their editorial offices to sales and marketing models in Chile, Colombia, Mexico and the USA.
2008
Santillana Foundation, Brazil
Launch of the Santillana Foundation in São Paulo. Establishment of the advisory board with Nélida Piñón, Fernando Henrique Cardoso, José Sarney, Paulo Renato Souza, Juan Arias, Cristovam Buarque.
2003
Richmond Publishing, Brazil
Just six years after its launch, Grupo Santillana’s imprint for teaching English in public and private schools became the indisputable leader, reaching a market share of 25%.
2003
Editora Objetiva
Acquired by Grupo Santillana in 2003, it has become a leading publishing house in the general interest publishing sector, and the platform from which the imprint Alfaguara was launched on the Brazilian market. Today, Objetiva is part of Companhia das Letras, from the Penguin Random House group.
2001
Editora Moderna, Brazil
Acquired by Grupo Santillana in March 2001, its public schools market share was 7%, and 14% in private schools. In 2007, its public schools market share reached 37.5%, and 25% in private schools. In 2008, it produced 65 million books and became the most profitable company for Grupo Santillana and Grupo PRISA.
2001
Editora Salamandra, Brazil
Acquisition of this publishing house, a benchmark for child and teen literature.
Lei de Desoneração da Pis e da Cofins
Coordination of the law to eliminate indirect taxes on books together with the Câmara Brasileira do Livro, Sindicato Nacional dos Editores de Livros and Associação Brasileira do Livro Didático, and with the Brazilian Congress and the Ministries of Education, Culture and Finance.
Prêmio Vivaleitura
Together with the Organization of Ibero-American States (OEI) and the Brazilian Ministry of Culture, the Fundação Santillana spearheaded this initiative to encourage reading. An important database of projects to encourage reading all over Brazil was established and consolidated, and the annual Prêmio Vivaleitura award was launched.
1994-2000
Editorial Santillana, Bolivia
Six years after being founded in 2000, it had become the indisputable leading publisher of textbooks on the Bolivian market.
During this period, the following brands were launched: Alfaguara, Taurus and Aguilar, energising the market of general interest publications of that country.
2020
VASTA
Formerly known as SOMOS and founded with the brand ABRIL Educação, it is part of the COGNA Group, one of the largest corporations in the industry of Education worldwide and the largest Education company in Latin America, Spain and Portugal.
COGNA trades at IBOVESPA (São Paulo-Brazil).
VASTA is the business unit specialized in K-12 / B2B private schools.
VASTA trades at NASDAQ (NYC-USA).
Since 2020, Andrés Cardó holds the position of Independent Member of the Board of Directors and the Audit Committee.
2019
UNIR
UNIR is the largest private university in Spain, 100% e-learning and digital native. It has operations in Spain, USA and Latin America and students in more than 90 countries.
PROEDUCA is UNIR’s holding with subsidiaries in Spain, USA, Mexico, Colombia and Peru. It currently trades at BME Growth (Madrid-Spain).
As of July 2019, Andrés Cardó services as Senior Advisor at UNIR and PROEDUCA, being involved in different kind of issues, such as: strategy, communication, institutional relations, public affairs and corporate development in Spain and Latam.
2018
Andrés Cardó & Asociados
In mid-2018 he founded his firm specialized in Strategic Consulting Financial Advisory and Public Affairs.
The firm has built a select portfolio of clients in the industries of Education, Culture, Media and Technology, among others, in Spain and Latin America.
2016-2020
Grupo El Comercio
The most important Media Group in Peru, with significative presence in newspapers, magazines, TV and Internet.
Since 2016, Andrés Cardó holds the position of Independent Member of the Board and the Executive Committee at Prensa & News business unit.
2017
Podium Podcast
On-demand digital audio podcasting. PRISA RADIO led the way for this initiative in the Spanish-speaking world and is the leading radio operator with a global impact in this sphere. Its product portfolio of fiction and non-fiction content has brought together top authors, artists and directors from Spain and Latin America. This initiative received an Ondas Award.
2016
PRISA RADIO
Transforming the LOS40 strategy to a brand – in the medium and long term – for both analogue and digital radio, with an emphasis on diversifying content and entertainment. Launch of the new brand.
During his time as CEO of PRISA RADIO and as International Managing Director of PRISA RADIO, Mexico, Colombia and Chile reached record numbers of listeners for both analogue and digital radio, making them the three most profitable Grupo PRISA media companies.
The SER radio network consolidated its historical leading position in Spain of audiences for spoken radio and music radio, both for analogue and digital.
2015
Albavisión y PRISA RADIO
The radio companies of these two groups in Argentina were successfully merged, becoming the second radio operator in that market with regard to audiences and turnover.
2011
PRISA BRAND SOLUTIONS
In Spain, the sales teams of EL PAÍS, Cinco Días, AS, Cadena SER (SER, LOS40, Dial, M80, etc.), digital properties and the GDM third-party portfolio were successfully merged.
2010-2017
EL PAÍS
Support was given to the newspaper EL PAÍS to create its line of international events together with the main governments of Latin America, serving as a platform for communicating important achievements such as: the Peace Agreement Referendum in Colombia, and the Mexican government reforms of President Peña Nieto.
2010
PRISA brand architecture
Redesign and implementation of new brand architecture for Grupo PRISA, updating its strategic vision, and the creation of new categories: PRISA MÚSICA, PRISA DEPORTES, PRISA EVENTOS, etc.
AS sports newspaper
During his time as International Managing Director, and then as CEO of PRISA RADIO, support was given and business development was carried out for the sports newspaper AS in Latin America and the USA, from the creation of their editorial offices to sales and marketing models in Chile, Colombia, Mexico and the USA.
2008
Santillana Foundation, Brazil
Launch of the Santillana Foundation in São Paulo. Establishment of the advisory board with Nélida Piñón, Fernando Henrique Cardoso, José Sarney, Paulo Renato Souza, Juan Arias, Cristovam Buarque.
2003
Richmond Publishing, Brazil
Just six years after its launch, Grupo Santillana’s imprint for teaching English in public and private schools became the indisputable leader, reaching a market share of 25%.
2003
Editora Objetiva
Acquired by Grupo Santillana in 2003, it has become a leading publishing house in the general interest publishing sector, and the platform from which the imprint Alfaguara was launched on the Brazilian market. Today, Objetiva is part of Companhia das Letras, from the Penguin Random House group.
2001
Editora Moderna, Brazil
Acquired by Grupo Santillana in March 2001, its public schools market share was 7%, and 14% in private schools. In 2007, its public schools market share reached 37.5%, and 25% in private schools. In 2008, it produced 65 million books and became the most profitable company for Grupo Santillana and Grupo PRISA.
2001
Editora Salamandra, Brazil
Acquisition of this publishing house, a benchmark for child and teen literature.
Lei de Desoneração da Pis e da Cofins
Coordination of the law to eliminate indirect taxes on books together with the Câmara Brasileira do Livro, Sindicato Nacional dos Editores de Livros and Associação Brasileira do Livro Didático, and with the Brazilian Congress and the Ministries of Education, Culture and Finance.
Prêmio Vivaleitura
Together with the Organization of Ibero-American States (OEI) and the Brazilian Ministry of Culture, the Fundação Santillana spearheaded this initiative to encourage reading. An important database of projects to encourage reading all over Brazil was established and consolidated, and the annual Prêmio Vivaleitura award was launched.
1994-2000
Editorial Santillana, Bolivia
Six years after being founded in 2000, it had become the indisputable leading publisher of textbooks on the Bolivian market.
During this period, the following brands were launched: Alfaguara, Taurus and Aguilar, energising the market of general interest publications of that country.